MOKU - BRAND IDENTITY
At its heart, Moku celebrates the ritual and craftsmanship of matcha while embracing contemporary lifestyles. The name itself suggests precision and simplicity, much like the methodical preparation of a perfect cup of matcha. It draws from Japanese heritage while remaining accessible to a global audience that values mindfulness, clean living, and elevated design.
The branding identity for Moku exudes a modern, clean, and vibrant aesthetic, seamlessly blending traditional matcha culture with contemporary design principles.
Moku isn't just selling matcha—it’s crafting a lifestyle. Every sip embodies the mindful, refined, and harmonious approach that the brand stands for. Whether enjoyed in a quiet moment or shared among friends, Moku makes matcha an experience of ritual, appreciation, and contemporary culture.
